In response to the increasingly competitive field of dentistry, Arlington Heights Dental Group approached Orange Propeller to transform their brand of 60 years into a contemporary, approachable choice. Starting with research, we assessed the competition and critiqued successful brands from across the country. After interviewing the client, we built the creative brief that would guide our process moving forward.
For many, the first touch point is the website. The new site had to be mobile-friendly and focused on new patient generation to bring young families into the practice. The post-modern building also needed to be refreshed, bringing the brand to the street in a way that matched the energy of the new website.