A brand steeped in tradition and history, Catholic Extension, a Papal Society, expressed its brand using rich tones and photos of mission diocese communities. Orange Propeller gently moved the brand into a more vibrant color palette and a more contemporary typographic expression reflecting an organization that is current and responsive.
Imagery was moved from group shots of community and staff to editorial portraits that told the story of a movement—to grow the Catholic church in the under-resourced and remote regions of the United States.